Support your business with HobbyPass
We’re just as passionate about the hobby industry as you are. Becoming a HobbyPass partner means elevating the tabletop and role-playing scene and building interest across Australia.
Whether you’re a hobby store, online retailer, gaming brand, event host, or supplier, HobbyPass can help. Gain access to a highly engaged community, benefit from low-risk marketing, and increase customer loyalty all in one easy partnership.
Become a HobbyPass partner
Contributor
As a Contributor, your store will be listed on our website and included in our mailing list.
Affiliate
Affiliates are also listed on our website and mailing list, but can also expect:
- Limited-time, once-off offers marketed towards members
- Preferential choice for events sponsored by HobbyPass
- A second-place listing on all marketing material
Partner
As a full Partner, you can expect our complete support, offering you benefits such as:
- Contributor and Affiliate benefits
- A monthly meeting to discuss customer data trends
- A first-place listing on all marketing materials
Join the founders club!
Early-adopting partners can help shape offerings and enhance brand visibility.
The HobbyPass partnership process
1. Join
Simply click ‘join the network’ and fill out an expression of interest form.
2. Tailor your partnership
We’ll start discussions to understand your needs and explore how we can assist you. After an in-store visit, we’ll tailor our partnership to suit your needs.
3. Finalise your contract
Next, we’ll finalise our partner contract and send out POS materials.
4. Onboarding
Finally, we’ll officially onboard you with HobbyPass, a simple process that follows signup.
hobbypass
Value for Partners
Access
to our passionate hobbyist community.
Increased
foot traffic, brand awareness, and product uptake.
Low-risk
marketing and promotional opportunities.
Fixed
fee model with no hidden costs or surprises.
Be featured
as our go-to store as our ‘Official Partner’ in your specialty area.
Build
stronger connections and gain networking opportunities.
Partner with HobbyPass for shared success
HobbyPass is your partner in the tabletop gaming industry, supporting your needs and business goals. We’ll help you reach a community that values what you bring to the table, connects with your passion, and shows real loyalty.
Anyone in the industry can become a partner with HobbyPass. Whether you’re a local retailer, hobby shop, or online-only brand or supplier, we’re happy to team up.
We operate on a fixed-fee model, but are happy to tailor our partnership to suit your specific needs. For more information on our partnership costs, please contact our team today.
What your partnership involves is ultimately up to you. However, many of our partners offer HobbyPass members discounts, one-off special offers, listings, or sponsorship opportunities. – all of our store partners will need to have some level of discount for our members, but will be customised to them based on the tier I, II, and III scheme.
Some partners may even host or co-host events or demonstrations, and workshops. Each of these offerings is designed to drive member loyalty to your store, increase traffic and ultimately support your bottom line.
For full Partners, we take the time to assess postcode-based shopping volume, frequency, and average spend, along with any other key statistics and data that can better inform our approach.